This matchbook features a vibrant and colorful design indicative of mid-century advertising. The front displays bold, block lettering on a yellow background, presenting 'HOPKINS PRODUCE' with the address '109 E. 7th Newton, Kansas.' Below, the produce offerings such as 'Eggs - Cream - Poultry' are listed along with a phone number 'PHO. 1337'. The design includes decorative elements like a blue and red stripe border and a star motif, adding a patriotic touch.