This vintage matchbook features a patriotic wartime propaganda design aimed at conserving resources for the war effort. The front cover displays a graphic of a basket filled with paper, overlaid with the text 'SAVE IT!'. Below the basket, a message reads 'Your waste paper will be converted into containers for vital war supplies!'. The design uses bold, impactful fonts and a striking red and yellow color scheme on a brown paper background, reflecting the urgency and importance of the message.